Program Duration: 2 Days

Program Objectives
By the end of the program, participants will be able to:
• Understand the concept and importance of branding
• Enhance QMA brand identity
• Empower QMA employees to be ambassadors
• Manage and plan internal and external brand launch
• Monitor and measure brand

Program Outcomes
• Apply tools and techniques for market segmentation
• Develop a strategy map for strengthening QMA brand

Program Contents
Intellectual Dimensions of Branding

• Concept of branding
• Benefits of branding
• The emotional side of branding
• Cardinal rules of branding management

Brand Management Process
• Brand research and market segmentation
• Linking brand strategy to corporate strategy
• Planning launch of the brand messages
• Effective deployment of brand campaign

Brand Promotion
• Advertising and promotion strategy
• Plans for enhancing and sustaining QMA brand

Delivering Value
• Brand value
• Brand identity
• Developing a value

Measuring Branding
• Measuring brand equity
• The asset value of the brand

Program Design and Target Participants:
This program is designed for brand managers, product developers, promoters and those who are involved in brand management.

Program Delivery Methods:
• Workshops.
• Individual and group exercises.
• Group discussion.