Program Duration : 3 Days
Program Objectives: By the end of this program, participants will be able to :
• Understand marketing dynamism
• Analyze customer needs , motives and desires that formulate customer behavior
• Position company products and services in the market
• Promote company brands
• Develop competitive marketing strategies
Program Contents
Intellectual Dimensions of Marketing
• Concept and importance of marketing
• Evolution of marketing
• Main Components Of Marketing
• Marketing Framework
• Marketing Analysis and research
Drivers of Consumer Behavior
• Define Consumer Behavior
• Consumer Buying Decision Process
• Consumer Behavior And Its Affect On Purchases
• Consumer needs and desires and its impact on Marketing Plans
Developing A Marketing Plan
• Attributes Of A Marketing Plan
• Types Of Products
• Product Life Cycle
• BCG Matrix
• Pricing Strategies
• Product Or Service Distribution
• Marketing plan and promotion
Product and Market Assessment
• Know your product
• Product Assessment Cycle
• Target markets and product assessment
Target Marketing and Segmentation
• Concept of segmentation
• Market Segmentation methods
Positioning your product
• Brand Positioning
• Develop Your Own Brand Position
Marketing Mix
• Marketing Mix
• Promotion Mix
Marketing Strategy
• What is marketing strategy
• Types of marketing strategies
• Porter 5 strategies
• Developing a competitive marketing strategies
Program Design and Target Participants:
This program is designed for those who are interested in leveraging their marketing competencies and penetrating markets
Program Delivery Methods
• Self- assessments
• Workshops
• Case studies
• Exercises
• Action plans